Pamela Anderson, Lauren Goodger and Anthea Turner compete for attention in revealing, sparkly dresses at Dancing On Ice launch

It must be hard to stand out from the crowd when struggling to compete for attention against some of the world's most beautiful women.

But the female Dancing On Ice contestants did their best on Thursday afternoon, squeezing themselves into the tightest, and most sparkly, outfits for a photocall to launch the show.

Pamela Anderson led the way, in a baby pink babydoll-style dress that boasted a plunging neckline to ensure her famous figure was on show. 

SCROLL DOWN FOR VIDEO... 

Pretty in pink: Pamela Anderson showed off her shape in a baby pink dress embellished with sequins at the launch of Dancing on Ice on Thursday

The 45-year-old former Baywatch actress teamed the outfit with a pair of strappy nude heels, and left her signature blonde locks flowing loose around her shoulders. 

But Pamela had some stiff competition in the glamour stakes from her fellow DOI contestants, including Lauren Goodger and Anthea Turner.

Former TOWIE star Lauren opted for a bright turquoise number which featured tasselled detailing around the hips, and smiled widely as she posed up for the cameras at London's Southbank Studios. 

Tan-tastic: The 45-year-old former Baywatch star was seen smiling for the cameras in her sequin-embellished number 

 VIDEO  'If I need to do it I will do it!' Pammy threatens to bring out the swimsuit 

Play Video

Blue bird: Lauren Goodger showed off a bright aqua number that boasted sequins and tassels at the launch at the Southbank studios

Drawing attention to her slim waist by posing with her hands on her hips, Lauren opted to team the dress with a pair of black peep-toe heels.

But while Lauren showed off her legs in the ensemble, she covered up her arms by going for a long-sleeved dress. 

Meanwhile, Anthea took some fashion tips from Pamela Anderson in a similarly-coloured pink outfit, complete with a plunging neckline and a short skirt. 

Ready to go: The reality star competed for attention in her revealing ensemble against Anthea Turner who cut a trim shape in a pink number 

 VIDEO  Being sexy is the best bit for me! Lauren is embracing the tan and glam

Play Video

Trim and toned: The 52-year-old was seen showing off her shape in a revealing pink number 

A twirl for Tweddle: Olympic gymnast Beth showed off her toned shape in a daring cut-away number 

Olympic medal-winning gymnast Beth Tweddle also opted for a fuchsia number, showing off her athletic figure in a tiny cutaway fringed-hem dress which left little to the imagination when she spun around to show off her moves. 

Politician Oona King chose a more conservative ensemble for the launch event, showcasing her toned physique in a bright red drop waist gown. 

Meanwhile, the boys - Matt Lapinskas, Shayne Ward, Luke Campbell, Gareth Thomas, Joe Pasquale and Keith Chegwin embraced their glitzy sides, showing off their muscular bodies in a series of tight and bright ensembles. 

Sheer delight: Coronation Street star Samia Ghadie looked lovely in yellow

Ready to get going: Former EastEnders star Matt Lapinskas appeared to have overdone the fake tan while Oona King opted for a conservative red dress 

Appearing on This Morning earlier in the day, Pamela revealed that she had not skated in weeks because she was in Hawaii. 

She explained: 'I was in Hawaii and I couldn't find a rink! When I was five I skated a little bit, I have to redeem myself. As a Canadian you have to learn how to skate. I couldn't stand up in October'.

Elsewhere, Essex native Lauren revealed she loved getting dressed up for the show, particularly wearing so much make-up. 

Ruth Langsford asked her: 'You're going to love all the glamour?'

Macho men: Former Rugby star Gareth Thomas and X Factor winner Shayne Ward flex their muscles

He's going to pack a punch: Olympic boxer Luke Campbell clenches his fist as he sizes up the competition

She replied: 'All the glitz and the glam and the tan, it's a bit of me.'

But when asked about her skating she added: 'The skating is getting there, I love all the make-up and that, skating’s going to come after'.

Anthea Turner joked that she was regretting singing up for the show and quipped: 'We are all asking ourselves - why?! I don't know, it seemed like a great idea in about August.'

Former Rugby ace Gareth Thomas said that his height put him at a disadvantage. 

Showing them how it's done: Jayne Torvill and Christopher show off their slick moves

New girl on the rink: Ashley Roberts has joined the judging panel of the show and looked fab in a plunging salmon pink dress at the launch

The line-up: Robin Cousins, Karen Barber, Ashley Roberts and Jason Gardiner pose up together

He explained: 'I was tall off the ice, when I got on there I was like ten foot tall and when I look down, it's a long way down... its not what I'm used to put it that way. Its very delicate, I'm more use to your rough and tumble!'

Meanwhile, Beth Tweddle said her sporting career wouldn't help her on the ice: 'It's completely different, everything that I've been taught for the past twenty years - straight legs, keep your body upright... and suddenly my coach is telling me to bend your knees.

'My panic mode is to go straight leg and then I'm flat on my back on the ice.'

Dancing on Ice starts at 6.25pm on Sunday January 6th on ITV1.

Raring to go: After the photocall the contestants were seen leaving the studios in their normal clothes 

She's no ice queen: Christine Bleakley, who will host the show, was seen leaving the ITV studios

Snap happy: Anthea Turner and Beth Tweddle were also seen exiting the studios 

William Hill odds for Dancing on Ice 

9/4 Beth Tweddle

10/3 Matt Lapinskas

11/2 Samia Ghadie

6/1 Shayne Ward

9/1 Luke Campbell

12/1 Pamela Anderson

14/1 Gareth Thomas

16/1 Lauren Goodger

33/1 Joe Pasquale

33/1 Keith Chegwin

40/1 Anthea Turner

50/1 Oona King

Read more: http://www.dailymail.co.uk/tvshowbiz/article-2256591/Dancing-On-Ice-2013-Pamela-Anderson-Lauren-Goodger-Anthea-Turner-compete-attention.html#ixzz2GxeqJBTm
Follow us: @MailOnline on Twitter | DailyMail on Facebook