Happy birthday, Ultimo! As the British lingerie brand celebrates its 13th birthday, FEMAIL looks back at the girls behind the bras

Saucy lingerie brand Ultimo is today celebrating its 13th birthday.

So FEMAIL is raising a glass to company founder Michelle Mone and the gorgeous girls who have loaned their bodies to her brand over the years.

The following retrospective highlights how Ultimo has grown and developed over the past decade, and how the models helped showcase the label's various lines along the journey.

Michelle Mone OBE, founder of Ultimo, stripped off in 2010 to model her own lingerie for the first time

Today, Ultimo remind us exactly why they are the UK’s leading lingerie designer as they shows off some of their most famous celebrity models in celebration of the brands 13th birthday.

The lingerie firm have shot some of the world’s most beautiful women in their smalls and want to show off just why they were chosen for the prestigious role as the face and body of Ultimo or one of the sister brands.

Faces have included superstars such as Mel B, Penny Lancaster, Rachel Hunter and most recently Luisana Lopilato.

More...

Michelle Mone OBE said: 'I can’t believe it’s Ultimo’s 13th Birthday. My dream was to create a successful brand and although thirteen is unlucky for some, I am still living the dream!'

Not only famous for their celebrity faces in the past thirteen years Ultimo have invented products which have shaped the lingerie industry and created solutions for women across the worlds lingerie dilemmas.

Michelle added: 'My main aim at Ultimo is to boost women across the worlds confidence and ensure they feel good about themselves.

'I like to think of myself as an inventor which is why at Ultimo we have launched an incredible 13 inventions in the past 13 years.

From the backless bra to the frontless bra, to the two cup sizes bigger bra, if you have a fashion dilemma Ultimo has the solution.'